Steve Jobs Theatre

We also get into his relationship with Apple and the full circle story of going from working at an Apple store in college to eventually being invited to Apple Park for some of the biggest product launches in the world.

You go from like a broke college kid working in the store to like at Apple Park and Steve Jobs Theater making videos for an iPhone.

That's a pretty unbelievable arc.

And finally, he breaks down what it's taken to build his own brand and lab culture and how moving to Austin has helped him step into a completely new chapter of his life and career.

But it's also cool because I think it like gave me like that pat on the back that like, OK, like I did this thing.

But also, I think that's why I try to share so much of my story is because like I literally came from.

zero anything, not even having a material product or a t-shirt to my name, you know, um, to 14 years ago to then, you know, being like in there at Apple park and Steve Jobs theater wearing my own apparel with like some of my best friends and like just making videos for an iPhone.

And that's like paying my bills, you know, like that's a pretty unbelievable arc.

Problems, yeah.

I wonder why they couldn't do an event at the Steve Jobs Theatre, though.

Almost like a traditional keynote, but they'd live stream it.

which they have done in the past, of course.

[lips smack] There will be a press event, absolutely.

Uh, I, I, I don't know if it'll be as big as iPhone, where they bring, you know, 2,000 press members to fill out Steve Jobs Theater.

Uh, but I do think we'll see, at the bare minimum, a Cupertino, London, New York launch with multiple-

Right

Mm-hmm.

Or you get invited to come down to the Steve Jobs Theater for a briefing, not, like, a theater presentation, but for a briefing.

And I've, I've done both of those.

And sometimes they just put you on a Zoom if you're in the press, and sometimes they just send you an email saying, "Hey, we announced this thing." Like, it, the, it, it's all what they wanna make of it, and I, my guess is that they're gonna want [laughs]...