Steve Dool

It's also popped up at big events like Governors Ball and Daisy Chain Fields.

Here with me to go behind the scenes into the strategy is Steve Dool, the senior director of brand and creative at Depop.

We're gonna dive into how the brand has positioned itself at this intersection, and all the really fun ways that they're showing up as part of the culture, and, and not just another activation or campaign.

Steve, welcome to the show.