what did that feel like? What did that do to you? Like your psyche or your, your, your view of yourself? Like, how did that affect you?

Yeah, well, I'll tell you, it was really hard.

And, you know, at the end of the day, as business owners, we often will derive our sense of self-worth from our revenue numbers, whether we like it or not.

People will tell you, oh, I'm out of place in life or that just doesn't bother me anymore.

I'm not sure I believe those people, right? Because I think that's probably not true, right? It's really hard.

So...

Around that time, just to give you the last piece of that story, I remember it was Christmas 2021.

When I view somebody, I'm like, well, if it's so easy, why aren't you just doing it and living the life on your laptop and traveling the world?

But I just hear a lot of like complaints about this, right? Like that maybe like AI has made selling courses difficult because you can just ask AI, right? Like, how do I get listed on whatnot? And like, have you had to adapt and change and maybe like overcome the AI competitiveness? Yeah.

Yeah, it's really interesting to say that, Robert, because we do a lot of webinars with other people's audiences.

So people will promote what we do to their audience.

The numbers are the exact same as before AI came along.

If you've got a great offer, a great thing, it's all the same.

Nothing's really changed dramatically there from that perspective of that part of the business.

Now, when it comes to cold advertising...

I've heard like there's like, it's one of those where there's like a countdown clock, but you tell me like what's whatnot and how does it different from Amazon and what's the results?

Can I swap for this? Is that the game or...? How

does it work? Yeah, I mean, look, at this stage, I don't think that many people that are buying from our whatnot store are actually playing the game.

Most people are trying to collect the cards.

In this space...

Different cards have got different values.

Now, I'm going to be completely upfront and say my business partner, Josh, he knows this stuff inside out way better even than I do.

So I know a good bit, but he knows infinitely more than I do.

Yeah.

Yeah, tell us exactly what it is and how people can take advantage of this unique opportunity.

Sure, yeah.

Well, it's a live shopping marketplace is the first thing to say, which means that it's kind of like if QVC, Instagram and Tinder had a baby together, it would look a bit like a whatnot.

I think that's not a bad description, right? Because QVC is a shopping network.

So you go onto the whatnot app and then there's basically people, they're streaming on their cell phones in many cases and they're showing products.

So sometimes it could be they're just showing their hands.

It could be trading cards like what we're selling.

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