impossible goal because I just love it so much.

Yes.

And I think our relationship we'll get into is like the perfect example of why we set impossible goals, right? So yes, my impossible goal for this year is I am shooting to make my first million in a 12 month period.

So I'm I've done over seven figures in my business over time, but I want to push for a million in 12 months.

And it feels like an impossible goal because up until this point, my best in 12 months is around 400K.

And so I'm doubling, almost tripling what has been possible for me in the past.

And You know, I think there's so much value in even just shooting for it to see what you're made of.

So explain that a bit.

And so what do you feel like was the reason that you had to like really focus

in on that for yourself? Yeah, such a good question.

I think one thing you and I really share for many years now is like, I think we've both been pushing the value of simple for like people really just cruise right past that.

And it's like, especially the more beginner you are, I think the easier it is to overcomplicate.

And I think when we look up to other people's businesses, we picture complication, we picture really advanced systems and systems are great, but that systems are only as good as their ability to simplify, right? Yeah.

And so it's like things simple be the North Star is, I think, the number one thing.

Now, for me, I think you're right.

I was

Right.

A lot of times, I think experts and really smart business owners who have such big ideas to share, they launch and sell very kind of hesitantly.

They're like, "I don't wanna take up too much space.

I don't wanna be all up in people's business." I think there's such an opportunity to flip that.

I like to have the thought, being in my world when I'm launching is the best time.

All of my best ideas, all of my best emails, my best Instagram posts, my best podcasts, they're always coming from the momentum of me being so excited about a launch campaign.

And so I think that's one of the fundamental shifts that people need to make, which is like, stop apologizing for your selling when you're in a launch.

Mm.