when you say it, why is it true?

Right.

Yeah.

I think even just starting my career, I've always been a fan of music.

That's been the reason why I've done it.

It's always just been being a part of great music and being a part of great artists.

And so for me, even my management approach, it's always been like, I'm not looking to chase the viral hit.

Why does this issue matter so much to you in particular? And how do you build that human first philosophy into how you run your company for your artists and for yourself?