Star Sports

Yeah.

I, I mean, the four-minute highlights was posted by the ICC, um, eight minutes by Star Sports, but the actual match it- itself was like-

Half an hour

... 30 minutes.

They were gonna make huge losses on it, but they just had to have it.

And so the, we had a buyout that audiences in the US would be very well aware of, a buyout where this, where the digital owned entity buys out Star Sports.

So now their bill, their rights bill, is huge.

So the fear going into the next television rights is with one predominant entity owning the media landscape, will the rights be as big, or will the cricket board play it very smartly and say, "Come what may, you can't do without us"? So I am expecting the rights to be slightly divided.

I remember writing about the new Indian Super League that you mentioned there, Taylor, that launched in... 2013, because it had this big fanfare.

It had all this backing from Star Sports, who are like the Sky Sports of India.

They actually had an ownership stake in the league, and they went through this MLS-style process of awarding franchises to markets.

There were famous cricket players and Bollywood celebrities that were involved with some of the franchises.