Stanley Quencher

Understand that a lot of these entrepreneurs and startups are not going to look like you.

How do you open up your mind to those women pitching ideas? And then also just understand that when a brand does support women, Look at the Stanley Quencher.

Look at Porsche, right? As soon as they introduced the SUV, the Cayenne and the Macon into their line gene, it represents 64% of their U.S.

market today are in the SUVs.

What are they called? What are these cups called?

A Stanley Cup.

[laughs]

Stanley Cup.

Yeah.

Mm-hmm.

So I'm curious what that did to your business.

And I'm more curious about the strategy of trying to rebuild inventory levels when you have to take a hit like that.

yeah we were uh i had a supplier that was uh uh very good the margin was crazy this the way i was buying from them was uh uh i don't think anyone else really knew how it was this loop worked uh maybe at like less than 10 people because i had a group of friends that kind of knew how it worked i really don't think anyone was doing what i was doing and uh and when you kind of get into that and then there was also stanley cups was uh in that period where my bread and butter we uh my wife tapped in on that really early we were selling those in like early 2020 We were buying and selling the very first...

I don't know if you've read that story, but they were against the idea of selling girly colors for a while.

And then there was this blog, these ladies that convinced them to do a run.

I get to go to the post office.

[laughs] So get offline, get around people, get a 64-ounce Stanley Quencher.

[laughs] Get a briefcase.

Get...