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Stacey Force

Stacey Force

Fractional Chief Marketing Officer and Co-Founder/Chief Commercial Officer at Geminon; workforce transformation specialist with 30+ years of experience in B2B marketing, emerging technologies, and human-centered AI adoption.

Jun 22, 2026

17:54
What, what have you seen change when businesses enter that kind of en- environment?
17:58
Yeah.
17:59
I, you know, I think COVID was a period of time where businesses were operating with a ton of uncertainty.
18:06
You know, we just didn't know what w- everything felt like it was changing really fast, but we were still able to, to, you know, rely on the things that we knew.
18:16
And so you could still take business processes that you had experienced before, experience that you had amassed throughout your career, and apply it to- The problems that were happening.
18:26
And I think that, that operating on uncertainty is uncomfortable for people, but not tremendously different.
18:34
Like, you know, when I, when I think about this massive shift that the workforce is doing into unpredictability, all of a sudden the things that you did in the past don't work as well, right? There's no precedent for how we are starting to work.

7 MINS LATER

25:42
Yep.

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