Sports nutrition

So we're really, really lucky with how good the course is and it's just a fantastic place to play.

And you said, well, we know that you're a specialist in sports nutrition and I just kind of wanted to ask, what sparked your interest to go into that?

So I did my undergraduate degree in 2017, nearly 10 years ago now, which is quite scary.

So I started in Liverpool, John Murs in sports science and always had this interest in sport nutrition.

And how did that lead into the golf industry for you? Where was the branch connection there?

So my placement tutor at the time, Professor Graham Close, who I now work under for most of the golf contracts that we have.

I asked back in 2020 if there were any possible contracts or any placements in golf on the Sports Nutrition Masters, as he's one of the lecturers on that course as well.

And yeah, he sent me an email one day in December just saying if I fancied a placement with the European team.

Today's conversational content is a very special one as I'm catching up with my old boss from something like 15 years ago.

Brad Pyatt arguably pioneered a lot of what's now pervasive across the modern sports nutrition business landscape by building MusclePharm into the preeminent, most talked about global powerhouse brand of that era.

Back then, we rewrote the strategic playbook by treating MusclePharm like a media and entertainment property, capturing underpriced attention long before today's extensive digital platform influencer era was even formalized.

By now, most recognize in hindsight that MusclePharm's hypergrowth was a double-edged sword, and admittedly, there's a very public good, bad, and ugly storyline attached to Brad Pyatt, which he transparently doesn't shy away from.

I'm thinking back to 2011 and...

This is a time, it's funny because there'll be a lot of people I'll meet today.

And I'll always say, I cut my teeth in sports nutrition.

And then always the next question is, oh, what brand? And I'll say MusclePharm.

And my co host Cam is a physical therapist and strength coach for athletes as well.

And this here podcast is to help runners and cyclists and you know, people who play in the mountains to have really clear and helpful information about sports nutrition and lifting and strength and PT topics to help you live better lives and be better athletes.

So that's what we talk about here.

Cam, how you been?