Sphere Abacus

And then I guess the third thing I'm looking for is where the other sort of smaller and mid-range players, particularly in distribution, fit into this landscape.

You're seeing different approaches from people like Sphere Abacus, for instance, have done a few mergers with Flame, with Bell Media, and then most recently with Rocket Rites.

They're very much pursuing a volume play to launch onto YouTube and launch fast channels and basically have a catalog sort of thousands and thousands of hours deep.

Jonathan Ford is interviewed in our Factual Weekly this week about that strategy and that deal.

There's a lot of programming out there looking for funding, and actually the merger of some of the bigger players provides more opportunity for small to mid-sized players like ourselves.

Sphere Abacus's Jonathan Ford talks about the Bell Media-owned company's acquisition of digital distribution specialist Rocket Rights, while the latter's Kat Davey delves into delivery via YouTube.

Also...

Slower pace to me sounds maybe too general.

David, Marco and Cecilia are coming up in a moment.

But first...

Bell Media-owned distributor Sphere Abacus earlier this month acquired Rocketrise, the UK-based digital specialist set up five years ago by former Zodiac and RDF Media exec Matthew Frank and his late brother David.

The deal sees the business rebrand as Rocket Booster and the latter's chief operating officer, Cat Davie, becoming its MD, reporting to Sphere Abacus managing director Jonathan Ford.