With a six-week TV campaign starting at 3,000 pounds, it's a lot more affordable than you think.

I think that I use the analogy a lot for most business people.

Most business people own their own house, right? And it's just understanding that you might live in your house.

It might be your home.

You might love it.

You might never want to sell it.

But You have to keep that house in good order for the asset to grow.

Why did that sell?

When you have these stories of this is what X company and Y company are doing, they sound good, but have you got any tips of how people can get into the, that frame of mind of coming up with those ideas?

For me, it's about authenticity.

When I was an employee, the people I worked for who were the entrepreneurs, they really inspired me with how they tackled these things.

I saw so many wonderful examples of what I'm t- talking about now.

But the biggest thing is, is trying to keep the integrity with it.

Like, it's one thing to create these stories, but obviously trying to have integrity, watching out for spin and bravado.

Don't do things that are lies.

How are you using these new tools to stay ahead of the curve then?