South Park, San Francisco

People were excited about iPhones, downloading new apps.

And then all of a sudden, a lot of those same investors who wouldn't even be seen with us in South Park were emailing us.

It was like, hey, what's up, bro? Where were you in South Park six months ago, you know? So I think that just inverting the polarity and knowing that, I mean, you can come talk to me and I'd love to meet all of you, but there's no wand that I can wave.

You have the wand.

You got to build a thing that can't be ignored, that gets to scale, that follows some of the patterns that I described.

And and so that idea was very fit very well with some of the ideas of libertarian oriented tech people.

And as and so Burning Man turned out to be very attractive to a lot of the people who were doing the early Internet stuff around around South Park because they it just kind of tapped that same sort of cultural nerve.

And so a lot of tech people got involved.

You mentioned Brian Bellendorf, who was an early...