Sotheby's Holdings, Inc.

Diana later sold the dress for around £40,000 in 1997, with the proceeds going to charity.

Now Sotheby's expects it to fetch between 150 and $300,000 when it goes up for auction in New York later this year.

Neil, this is a case where the context around the dress is just as famous as the fabric itself.

This dress has its own Wikipedia page.

Yeah.

So Sotheby's is the one that's auctioning off this dress.

They're guessing that it'll fetch somewhere between w- 150K to 300K.

Pfft.

And she just looks stunning in it.

But Sotheby's are only...

They're expecting to get somewhere between £110,000 and £220,000.

Yeah, but then they did that with the jumper.

There are so many things out there.

Sometimes even in those established big firms like Christie and Sotheby's, there are times that you can find certain bargains or the off-season, you know, sometimes there's a big auction.

People are fixated with a few big items and then there are some things that can be of good value that people can overlook.

So you really need to be very well educated in what you're looking for.

And Princess Diana's legendary revenge dress, the black off-the-shoulder gown she wore the night Prince Charles publicly admitted his affair is heading to auction.

Sotheby's New York will offer the dress with an estimated value between $300,000 to $400,000.

Before the sale, the gown will tour Sotheby's locations in London, Hong Kong, and Geneva, including a stop during London Fashion Week.

So, yeah, this is a beautiful gown.

She looked amazing in it, and now it's up for auction.

So it's all there.

I mean, you don't get where you do get Freddie Mercury lyrics for Queen, but they sold for hundreds of thousands of pounds in the auction he had through Sotheby's.

So this is really not this is personal.

This is proper Freddie.

and it wasn't just freddie who used music land it was um rolling stones recorded there elton john recorded there elo recorded there deep purple and this is all equipment that they've used but predominantly it was freddie and queen

How did this come about, you getting hold of this client? Did he reach out to you? Because you said he worked with Sotheby's before.

This was done through one of our consultants, a guy called Alistair.

Now, Alistair, it actually came through Peter Hintz, so the roadie.

We want to get involved in luxury.

We really want to be, you know, you've got some great international brands, your Sotheby's, your Knight Frank, your Savile's.

And we wanted to see a version of that, but also selling super luxury, super prime real estate.

And we created, I remember we had a company, it was the company we had over, and we spent so much money creating a branding company.

There are so many things out there.

Sometimes even in those established big firms like Christie and Sotheby's, there are times that you can find certain bargains or the off-season, you know, sometimes there's a big auction.

People are fixated with a few big items and then there are some things that can be of good value that people can overlook.

So you really need to be very well educated in what you're looking for.

Because I remember a couple of years ago, we were at RM.

We were at RM Sotheby's in Scottsdale during Bear Jackson Auto Week.

And it was night of the auction at RM.

And out of the corner of my eye, I see this really dapper dude wearing a leather jacket, scarf, and he's got the sunglasses on the head.