So it'd be great to... hear about all of those so do you want to just set the scene for us first kind of what your audience mix was like a year or a year and a bit ago before you were hit too hard by the Google changes?

Yeah sure so I would say it's been a sort of a number of years of big growth for us at Hello so when I've actually been here nearly 10 years in September I can't believe it but when I started It was a tiny team of five people and very much a sort of, we're a magazine and we should have a website rather than this is a website that, you know, a digital offering that's going to make us money and become the future of the business.

But bit by bit, we grew that and got to a stage where really our audience was very sizable.

I say that we were punching above our weight in terms of the number of journalists that we have.

And I know that we We're always delighted to appear on the Press Gazette list of top 20 news brands, you know, alongside the Express and big newspapers with huge newsrooms.

We only write about royals and celebrity and lifestyle.

And we've got at the most, I think we had 30 writers.

So to be clear, what sort of platforms are you including in that?