Song

So we decided, would we set one up ourselves? And we knew there were failures.

Delta in the United States had set up Song.

Uh, United had set up an airline called Ted.

They all had great names, but they were all failures, because they were either too high-cost- Or they, um, they really, as one CEO told me, the cure was worse than the disease, that he had to actually cannibalize the main airline more than the low-cost carriers did.

What they seem to forget is that the US went through this budget airline within an airline phase a couple decades ago.

Delta created Song, which failed.

US Airways created MetroJet, which failed.

United created Shuttle, which failed.