Soju

By which I mean all year long for, yeah, air the grievance, hater in chief.

Americans are drinking less than they ever used to, but there's a bright spot in the alcohol industry and that's Korean spirit, soju.

Soju sales have seen an increase of 30% year over year and are going to grow even more in the coming years or set to grow at least.

One of the biggest soju brands is the world's top selling spirit, Jinro.

The spirit has started taking over the US and we wanted to learn more.

Oh, okay.

So we're not talking about Love is Blind.

We're talking about Soju.

For AI-powered marketing, go to Profound.com.

Hello and welcome back to the Tea and Soju C-Drama podcast, drama trio edition, where three friends chat all things C-drama and let you into that chatter.

I'm your host, Liliana.

I'm Jess.

But first, a little housekeeping.

If you're enjoying the podcast, don't forget to like, share and subscribe on the platform you're listening on.

It really helps Tea and Soju reach more drama fans.

For extra content, check out Patreon where you'll find behind the scenes content, first impressions, Zoom meetups and more.

I think it was.

It's about Soju and the article itself is about how I don't like soju.

And I think soju is absolute, absolute trash.

And I disagree

Yeah, baijiu is some dog shit.

Soju was fucked up.

I've gotten real goddamn...

I've gotten lit the fuck up off sake, like bad, dude.