Software engineering

So, I grew up with tech and kind of, I think I was trying to, through curiosity and kind of troubleshooting, I was trying to take it apart before I knew how to work it.

And that pretty quickly led me into a career in software engineering.

So the basic idea that you could kind of create something and get near instantaneous response through development and then solve problems that people actually care about just fascinated me and drew me into it.

So my...

Early career was almost exclusively doing integrations between systems, so software engineering to do integrations between systems, mostly in the ERP space.

I joined the engineering firm, so Alltag here.

It's been about 18 years, a little over 18 years ago.

We'll get into the lessons along the way, but how did you get into digital marketing, running an agency in the first place?

Yeah, so I actually had a software engineering background.

So when I first graduated college and kind of my major was related to that, I wanted to be a coder.

I actually heard when I was in college that Instagram sold for like a billion dollars and I was like, whoa, I couldn't believe it.

And I was already interested, but that was just kind of mind blowing and that's just what I wanted to do.

So when I got out of college, that's what I was doing, software engineering.

I was building apps and doing some websites, but really custom mobile applications.

And then...