Software Advice

This is why you might want to look at an alternative option.

And again, you can find this stuff from my G2 reviews or other software advice and look for kind of the, the non five-star feedback pricing.

And then you highlight some of the issues that may be flagged on G2 or other sites.

And then you do an in-depth comparison table where stuff's a good fit, core strength, ratings, pricing, and so forth.

It might be website listicles.

So articles, it could be your own site, and then some other websites, competitors.

And then probably some review sites, like you said, like Capterra, G2, Software Advice.

Not so much Reddit at the moment, I don't think.

Uh-

We've added a little bit with the acquisition of, uh, Gartner Digital Markets, which involved the brands, uh, Capterra, Software Advice, and GetApp.

Yeah.

What are those three, and what is your relationship with Gartner? I mean, do they, uh, use your reviews? Do they refer to your reviews?

Um, but we bought the other elements of that business.

Um, Capterra's leading, uh, software review site, probably top three or top four prior to the acquisition, depending on how you wanna count it.

Software Advice, fascinating service.

If you're buying software, you can call a 1-800 number and have a conversation with an expert that will help configure for you the exact solution you're looking for.

And I think that was a realization that Goethe and our team had.

And we recently bought Gartner Digital Markets, which is Capterra software advice, as well as a Git app.

Gartner they block because you know Gartner the publisher publisher mentality.

They probably feel the same way We unblocked those three after we purchased them and the context request from chat GPT Gemini through the roof So I guess that's our story sometimes go to market isn't just what you think it is Sometimes it's very fundamental and it's really about making the right decisions I'm not trying to go six seven here, but it's really about making expected value decisions and I have to say to this day.

You might see YouTube.

You might even see review sites like Capterra, G2, Software Advice, or others.

So what is this telling you? Well, it's telling you, one, you need to control the narrative and build whatever pages are being pulled in on your own website.

So that could be best of roundups and lists, and own those there.

But it's also telling you we need to make sure that our website's featured on those external listicles and roundups.

So we're gonna have to outreach and get solid placements on them talking about our brand, talking about our company, talking about our positioning and where a good fit and not a good fit.

And likewise, communities like Reddit, if they're being pulled in, and lastly, review sites like G2, Capterra, Software Advice, whichever ones are being consistently pulled in.

That is the new layer when it comes to AI SEO.

Review platforms are another one.

That's where we're hearing, maybe out of everything that AI uses, this is the one that is really concerning to marketers because readership, human readership that is dropped off a cliff for websites like G2 and Capterra and Software Advice, you know, name your review platform a couple of years ago.

Well, now AI is going over there every time when a buyer is asking, you know, what can you tell me about RedFan? They're going to go to clutch for us.

That's us.