Soft Ledger, Inc.

What does it take to build a software company from scratch? For Ben Taylor, co-founder and CEO of SoftLedger, it started with frustration, a piece of printer paper, and an idea for a better way to manage accounting.

Then came the harder part, getting somebody to actually buy it.

Ben says he expected plenty of rejection.

It was actually the foundation.

One customer became two.

Two became 10, and along the way, that slower early growth gave SoftLedger the chance to listen, refine, and build something stronger.

That's entrepreneurship in the trenches if I have ever seen it.

So keep on building, keep learning, and maybe most importantly, keep asking.