Social search

I think it was last year.

We spoke and you mentioned, you call social search a hidden gem that most brands hadn't found yet.

Is that part of why this feels real now?

Yeah.

I mean, social search, we started having campaigns that optimized for it, I think back in, it was like 2022.

I think we were one of the first platforms I know of that had a specifically a campaign optimization type for optimizing for social search.

It still is a gem.

It's probably less hidden now because people do realize that 74% of Gen Z and over 50% of millennials are searching on social instead of using Google.