Snyder's-Lance

They just have never done it.

Well, in your background, specifically in brand and marketing and leadership with huge organizations like Husqvarna, Krispy Kreme, Snyder's Lance, Tell us, did you ever imagine being a co-owner of a Mahjong space like this? And what was it like in the lessons that you learned working for Corporate America and these large organizations and being in charge of that brand and the marketing? I mean, we work with organizations like that on a daily basis.

And it's fascinating to me to really be a partner and strive to achieve something that's unique and different and can stand out and really represents the brand.

But now you're like, okay, well, we're working with a massive organization.

And the idea is, you know, permissible indulgence, right, uh, nostalgia, you know, similar things that Lollipop has done of, like, take these form factors and flavors that you loved as a kid, but, you know, when you become an adult, you can't eat the same way as you, you did as a kid, right? Uh, but do them in a similar taste profile, but just a better-for-you version.

You know, I, uh, you know, I always tend to still listen to the, the earnings calls of a lot of these snacking giants, PepsiCo with, of course, Frito-Lay, you know, Campbell Soup with, uh, Snyder's-Lance pretzels and, and Goldfish, and they are all, they are all pushing back on this notion that GLP-1s are going to impact the snacking business longer term.

And I get it.

I mean, they have giant businesses.

So you're seeing people snack less.

We heard this from Campbell Soup a few weeks ago when they reported earnings, and they operate that Snyder's-Lance business which sells a lot of pretzels, also saw it in their Goldfish business.

So there's that.

And number two, there was a lot of price hikes taken on Lay's potato chips and other various snacks out of PepsiCo over the past few years.