Snejana Onopka

Now, Sam, as the founder of 28 by Sam Wood, has officially been stood down indefinitely from his role there.

And he and the family, so Snejana, his wife, and Sam's account have released a joint statement saying this is a difficult time for their family and that they're cooperating with authorities.

Now, this is particularly uncomfortable because I know Sam.

And I think it's because of that that it's important for us to talk about and I'll get into why as we kind of get further into this.