SMPTE 2110

Our old system, was very complicated, didn't have that middleware that would allow us to do that, and it was hours in between bringing down one set and trying to launch the next one.

So it's looking at what we were doing at the time, saying what couldn't we do, what would we like to do and need to do, and then just choosing, in our case, a platform of SMPTE 2110, all IP based, everything from IPTV to our conference rooms to make sure that we're structurally ready for what we might want to do in the future.

And mentioning structure, part of that is making sure that you wire your facility to make sure you could do it because you never know how much fiber, how much data, how much air conditioning, how much power you might need when you're building out a new space and trying to guess what you'll be doing in the future.

We do green screen VR work right now.