Smilegate

And, um, they brought me both Greg, who's m- who's our, our video game, you know, head of video games, who helped build out the team, and he and I were really aligned strategically, believing that we could make new IP and make up more games with slightly smaller teams using the large numbers of outsourcing companies that exist in, in the world, and particularly in Southern California.

And then the, and then my friend Sinjin, who was giving, who was, uh, offering me sort of business contacts and strategic advice, and he's still part of our team, he, he introduced me to Smilegate, who's an up-and-coming Korean video game publisher, developer, investor, and that was a really good meeting of minds, and that led to us taking investment from them, but staying independent.

And they've been a great partner so far.

They understand the business.

It never turned up, and we got momentum doing it ourselves.

And, and I realized it was probably when you meet people from large companies, if you like them, the problem is you meet them in, you try and reach out to them in a few months' time to further the conversation, and they've been replaced.

So the churn is so intense that one of the things I li- I, I, I like about working with Smilegate is they are a privately owned company run by the founder, so there isn't that same amount of churn.

So you can actually have a long-term strategic vision.