Smart Technologies

But it's very, very hard to, to do something about that.

I was very fortunate in the last company I was in at Smart Technologies, is we blew up the model.

I was very fortunate in terms of having the environment to do that, is we recognized this fallacy, and we combined all of our marketing and sales teams into a new team that was organized around customer jobs to be done, called the Unified Commercial Engine.

Um, so look, most organizations aren't in a position to blow up their sales and marketing teams.