Skiing

My name's Rich Berkley.

I'm the CEO of the Lake Louise Ski Resort in Alberta, Canada, Bow Valley.

Tickets, Instagram, likes, share, well, jam SEO, Google Ads, analytics, latest fad TikTok, promo codes, loyalty and downloads Newsletter, drip campaign, mobile maps and web domains Ski, school, fresh pow, competitions by now Snow business likes snow business So learn how you can grow On Selling

Snow This episode of Selling Snow has been brought to you by our partners at eLiberty.

eLiberty helps ski areas increase revenue, drive more advanced bookings, and get better visibility into your demand, making it easier to plan ahead with online dynamic pricing.

They were an uphill transportation company.

So you are a ski area.

And the only purpose that you're here, we have no lodging at Lake Louise Ski Resort.

Got me thinking about winter coming, a little crisper, a little colder air.

I know it was really nice elsewhere in the country, but I, I like the excuse to hole up inside and get a little work done in the storm and think about skiing.

So today, we're gonna talk to the general manager of Pajarito, New Mexico, Jason Bellamy.

So I've never talked about Pajarito on the podcast directly before, but Pajarito, as many of you know, is part of a much larger portfolio.

So there's a, a bunch of different things, and we've got water now that we can push, you know, multiple locations across the mountain as we build out our pipelines and our snow-making infrastructure.

So we're gonna put water across this 750 acre piece of land that is pretty critical in the defense of Los Alamos.

And then the other thing you mentioned, which I hear a lot, is, "How can we waste all this water for skiing?"

Mm.

I'm curious maybe to get us started here.

What is the CEO's role at Ski Hill or not, not just the Ski Hill, but at the resort in the summertime? What's keeping you busy this time of year?

You know, it's funny because my days are not a lot different.

There is a subtle shift.

Yeah, yeah, it's awesome.

Now thinking about maybe on the flip side, can you think about a particular marketing effort or different campaign that you guys did out there that maybe was a bit of a bomb or something that didn't kind of do what you were hoping it would do?

You know, I was talking to our marketing director about this the other day, and he talked about Skiing Jeans Day.

Now, Skiing Jeans Day, it's been successful.

스키, 스노우보드, 스케이트.

스키를 타요.

스노우보드를 타요.

아이스 스케이트를 신어요.

Let us review all five phrases quickly.

1.

스키를 타요.

2.

And then at the end of each episode, my intent is, and hope is to have reader interaction.

And this will be a feature available only to paid supporters of the Storm Skiing Journal and podcast.

And you can upgrade to a paid subscription at stormskiing.com anytime.

The podcast will be for everyone as it's always been, but only paid subscribers will be able to interact with the podcast.

And the way that they will be able to do that is that they will be able to write a comment on the article that accompanies the newsletter on storm skiing.com. And the next day, I will read some of those comments and react to them as appropriate.

this summer for winter 2026 to 27.

So I want to know what you think.

What do you think of the new pod? In order to let me know what you think, you leave, go to stormskiing.com, find the article.