Single source of truth

And it just speeds things up.

I know that you're a massive advocate of a brand SSOT page as well, James.

yeah for sure it defines again who you are and what you do um it defines it builds that confidence and clarity and the confidence of the kgm id if you've got an entity is very very very important for me the last one the last strategy to increase ai visibility in 2027 is accreditations so trying to make certain that on the accreditations page that you've got every possible accreditation that you work to so if you're a a contractor you might be chas approved you could be construction line gold approved if you're a finance broker you could be specifically like chartered for pensions or chartered accountant and you might have certain legislation that you follow british standards that you're following Trying to get all these legislation and accreditations put on your website, the amount of people that are adding the modifier if you're a boiler company for a gas safe engineer, trying to get gas safe engineer on the accreditation, sprinkling it then about your whole website, sprinkling it offline and echoing exactly what you have on your brand SSLT website.

offline as well, I think's really important.

What's the next one for you, Kazra?

The next one for me is a brand SSOT page.

This makes things so much quicker, so much easier.

You can add in your founders, you can add in your founding date, address, phone number, guarantees, et cetera.

What's the next one for you, Kazra?

The next one for me is a brand SSOT page.

This makes things so much quicker, so much easier.

You can add in your founders, you can add in your founding date, address, phone number, guarantees, et cetera.

Same goes with accreditations, where you might already be chartered accreditations, but you don't actually mention it on your website.

And the last but not least is actually having a brand SSOT page.

If you have all of these things, it's very hard for AI to mention your brand in a negative stigma or a negative way.

Yeah, for sure.

Let's go back through, on a serious note, Kaz, let's go back through the DEO proof stack.

If you had to choose two of the pages, so we've got costs, reviews, case studies, testimonials, accreditations, and awards, all mixed together and added with the layer of the brand SSOT, if there was two layers out of them that you think is the most important, to be the difference between LLMs citing you and LLMs recommended you, which two would you think are the most important?

So if, say for example, I was a chartered accountant, I would have accreditations and probably case studies.

Those would be my go-to.

Let's go back through, on a serious note, Kaz, let's go back through the DEO proof stack.

If you had to choose two of the pages, so we've got costs, reviews, case studies, testimonials, accreditations, and awards, all mixed together and added with the layer of the brand SSOT, if there was two layers out of them that you think is the most important, to be the difference between LLMs citing you and LLMs recommended you, which two would you think are the most important?

So if, say for example, I was a chartered accountant, I would have accreditations and probably case studies.

Those would be my go-to.

Same goes with accreditations, where you might already be chartered accreditations, but you don't actually mention it on your website.

And the last but not least is actually having a brand SSOT page.

If you have all of these things, it's very hard for AI to mention your brand in a negative stigma or a negative way.

Yeah, for sure.