Sinclair Broadcast Group

And that's its own issue.

Yeah, it almost seems to me that the local broadcast stations and folks like Scripps and Gray and to a lesser extent Sinclair have been trying to create their show up as being a place, at least in the short term, before new deals and contracts get signed as being a place to kind of take over for the collapsing RSNs and stuff.

Um,

it's really worked out in basketball and there have been owners.

But it's almost like local stations should be or could – should be grokking.

As these leagues look to evolve their distribution deals, right, is to be a component of that, right? Maybe a la the NFL, right, when there's a stream first or exclusive kind of thing and it's a local market exposure thing, right? It's bizarre, but these local stations become – almost attractive, right, in the mix.

Now, it's not necessarily taking over, right? I don't know how long these deals that Sinclair and others are doing in the local markets are going to last once the new deals get done, but it's just ironic how actually valuable local broadcast inventory and distribution is and could be as part of a more sophisticated structure, maybe pioneered by the NFL in the way that they do it.

There's some interesting things happening with local TV and college sports too.

So Paul came to higher ed a lot of ways that creatives do, which is not staying through a marketing department.

He spent six years running Paul Bross Photo and Film Company, then produced promotions for Sinclair Broadcast Group at KHQA in Quincy, Illinois, where he learned to make people care about a story in 30 seconds or less.

So that's a, that's a real skill to bring into higher ed.

He landed at OBU in late 2022 as a one-person social and digital content creator.

He said he made this decision out of a consideration for our local stations to go to YouTube, uh, consideration for our local stations, especially our ABC affiliates in Texas, who would have to deal with the nonsense.

They would probably pull it off the air because I think that's where, um, a lot of problems where they were, whether they Sinclair stations or whatever, they had a problem with it.

But it's violating the rules, guys.

But long and short of it, it's not going to be allowed because we are playing political favorites and we're not supposed to do that.

And they had another one about the governor of Maryland, roughly the same gist, which is you're doing a great job.

And what's weird is the newspaper was recently purchased by the CEO of Sinclair Broadcasting, a notoriously conservative and in partnership with an African-American conservative commentator who apparently also does other entrepreneurial stuff.

Williams.

What's his name? Williams.

Because Sinclair's got us covered.

Sinclair Broadcasting has us covered in the smear game.

Oh, I was going to say, now I would hate to besmirch a good, you know, not that there are many in the category that we're speaking of, but I would hate to besmirch someone's good name.

Although I will say, in a coded way, because, you know, we're Black and that's how we do things.

But yes.

Talking of smear campaigns and right wing influential organizations.

Sinclair Broadcasting has been running a smear campaign against the anti-flock movement by saying it's Chinese propaganda.

This is coming from 404 Media.