
Simon Freeman
Co-founder, publisher and editor-in-chief of Like the Wind magazine, the London-based quarterly running-culture publication; former CEO of sports-brand agency Gung Ho (Freestak).
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Sep 1, 2026
Episode 253 | Simon Freeman and Mario Fraioli on the Work That Happens in the Background, Why Running Is a Team Sport, and Helping People See What's Possible
16:58
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17:22

Simon FreemanGUEST
Because I love the fact that we get to see each other and hang out a little bit, but there was a very... kind of heartwarming moment, I think for me, which was all the racing was done.

Simon FreemanGUEST
You know, it was that moment, you know, like there's a sort of few hours after the race where people are milling about, if people don't know, um, uh, Western States finishes on a, on a high school track.

Simon FreemanGUEST
And, and it's like, I mean, well, there must be thousands of people on the track.
40 MINS LATER
‘Persona’, ‘Like the Wind’ and ‘Godmothers of AI’
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How are you planning to celebrate? 'Cause that's quite a big deal.

Simon FreemanGUEST
It is a big deal for us, so we're hosting an event in London that we're calling Run Culture Live, the idea being that we'll bring the magazine to life over two days on the 4th and 5th of September with live storytelling.

Simon FreemanGUEST
We have British sprint legend Linford Christie coming to, to talk about his career.

Simon FreemanGUEST
We've got a, a very interesting American athlete called Molly Seidel, who's transitioning from being an Olympic medalist in the marathon to now running 100-mile trail races, film screenings, some art, and things like that, all, all taking place within Truman Brewery in Central London.
Episode 252 | Simon Freeman and Mario Fraioli on Resetting Expectations, Running's Growing Pains, and Choosing Sustainability Over Scale
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Mario FraioliHOST
"Why, why can't I do that?" And even if they're not trying to, you know, break two or, you know, shatter the record at Kokadona, they're gonna be like, "Well, if this person can do that thing, like what's my sub-two-hour marathon? What's my Kokadona? Let me figure that out for myself." Uh, and that's what's really, I think, just incredible about sport and the power that it holds.

Simon FreemanGUEST
What about, um, about the women's world record going down in London as well? 'Cause I, you know, one of the things that, um, I, I was like, "Oh my goodness, this, this whole like sub-two thing is, is phenomenal." But, um, having already said, you know, I sat and watched the race on the, on the television, you know, I was like, "Oh my God, I've just seen a, a women's world record being set." Um, Assefa, uh, broke, it was her own world record, right? Well, she, she already held the world record, and then she, she broke it again.

Simon FreemanGUEST
Um, and you know, it's a, it's not an easy number to turn into a headline, you know, in a mainstream media outlet.

Simon FreemanGUEST
But still, I was like, "Oh, wow, just witnessed that." Not expecting anything in the men's race.
22 MINS LATER