Skip to main content
Simon Freeman

Simon Freeman

Co-founder, publisher and editor-in-chief of Like the Wind magazine, the London-based quarterly running-culture publication; former CEO of sports-brand agency Gung Ho (Freestak).

Sep 1, 2026

16:52
I think that's fair to
16:53
say.
16:55
I'll tell you very quickly, one of my...
16:58
Because I love the fact that we get to see each other and hang out a little bit, but there was a very... kind of heartwarming moment, I think for me, which was all the racing was done.
17:10
You know, it was that moment, you know, like there's a sort of few hours after the race where people are milling about, if people don't know, um, uh, Western States finishes on a, on a high school track.
17:22
And, and it's like, I mean, well, there must be thousands of people on the track.
17:26
Honestly, it's so busy, um, cheering all the runners home.

40 MINS LATER

57:56
I need to just ride this line as hard as I can all the way to the
19:01
How are you planning to celebrate? 'Cause that's quite a big deal.
19:03
It is a big deal for us, so we're hosting an event in London that we're calling Run Culture Live, the idea being that we'll bring the magazine to life over two days on the 4th and 5th of September with live storytelling.
19:17
We've got some amazing guests coming.
19:19
We have British sprint legend Linford Christie coming to, to talk about his career.
19:23
We've got a, a very interesting American athlete called Molly Seidel, who's transitioning from being an Olympic medalist in the marathon to now running 100-mile trail races, film screenings, some art, and things like that, all, all taking place within Truman Brewery in Central London.
20:23
Ooh, okay.
20:23
Yeah.
20:23
We're, we're making lives, we're making our lives very complicated.
25:50
"Why, why can't I do that?" And even if they're not trying to, you know, break two or, you know, shatter the record at Kokadona, they're gonna be like, "Well, if this person can do that thing, like what's my sub-two-hour marathon? What's my Kokadona? Let me figure that out for myself." Uh, and that's what's really, I think, just incredible about sport and the power that it holds.
26:10
Yeah.
26:11
I, I, yeah, I couldn't, I couldn't agree more.
26:14
What about, um, about the women's world record going down in London as well? 'Cause I, you know, one of the things that, um, I, I was like, "Oh my goodness, this, this whole like sub-two thing is, is phenomenal." But, um, having already said, you know, I sat and watched the race on the, on the television, you know, I was like, "Oh my God, I've just seen a, a women's world record being set." Um, Assefa, uh, broke, it was her own world record, right? Well, she, she already held the world record, and then she, she broke it again.
26:42
Um, and you know, it's a, it's not an easy number to turn into a headline, you know, in a mainstream media outlet.
26:50
But still, I was like, "Oh, wow, just witnessed that." Not expecting anything in the men's race.
26:56
Um, do you think that has the same effect? That-

22 MINS LATER

49:29
Mm

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.