Simon Beard

You spent decades building a massive property portfolio.

I remember hearing you talk about this specifically at an event that you hosted with Simon Beard.

You guys were talking at the OpenClaw event.

You were quite firm about your opinion on property and what you were doing right now in the short term, which raised a few eyebrows.

So it's a game which actually had real stakes involved in it.

Look, and this is something Culture Kings have been doing so well back from when Simon Beard was running the show.

You know, they know how to tap into these cultural moments, probably hence the name Culture

Kings,

and we'll have a CEO, CFO, a whole executive team of the Australian business, and then I'll go and rebuild what we're doing here in Australia again in the States.

It's like you're going to replicate, especially because Australia, I know Simon Beard, he talks about it all the time.

You win in Australia.

It's the hardest.

That's what we try.

I mean, look, and to put it in perspective, like we are still extremely small fry at this moment.

But for me, like, yeah, like Simon Beard is a big inspiration of mine, especially on the product based stuff and scaling a product based business.

He did it extremely well.

And back to traveling, right, Emil? I want to talk to you.

I know you've gone on some great trips with your business partner, Simon Beard, and you've done a bit of Europe on yachts and stuff.

Is there one location in the world that just holds your heart and you just love going there with you and your beautiful partner? Is there one spot that comes to mind?

Look, I'm...

I see the power.

I'm fucking lived proof that networking and being a good human and meeting great people, your door's open that you didn't even know fucking existed.

Talk me through the inception stage of One Life Club and then joining with another super heavyweight, incredible human in Simon Beard and how you guys joined forces to create what you have now.

Look, with One Life Club, I always wanted to create a community with amazing people in it, right? And four years ago, I felt like that was the right time.

A lot of respect for him and we help each other out where we can.

But he did an event with the guy that owns Fitstop and Simon Beard.

And I just thought, there's no way he's doing that and I'm not.

Yeah.

I'm about to next week and I'm excited by that, but I'm not relying on that and I'm not hopeful for it, to be honest.

Because the chaos that I have heard back in the day when Simon Beard, who built Culture Kings, who sold 49% of it for $600 million, he even admits, he couldn't build how he built today back then because he built on meta ads.

And back then you could click on one ad and back the truck up because it would go bananas because you could niche down in particular categories, et cetera, so much.

So I would not be freaking out and focusing on and thinking I have to nail meta ads in this part of my startup.