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Sidney Chan

Sidney Chan

Director of Product Marketing in the Configurable Mixed Signal Division at Renesas Electronics (GreenPAK line), based in Fremont, California.

Sep 2, 2026

14:06
And let's get more granular about what is power green pack? What can someone do with these chips? What kind of features are built into the chips? How does the configuration process look like? Let's let's dive deep on this.
14:20
When you talk about power, you know, power green pack, you really have to start more on the power management side of things.
14:27
So our customers typically, you know, you out there, for example, who may be listening in, you know, probably select your power components going on to, I don't know, maybe a DigiKey, Mouser, some kind of catalog distributor, Avnet, Aero, you know, we have quite a lot, right? But you go on there kind of, just searching the 10,000 or so parts that are out there, trying to find the exact one to your requirements.
14:56
And then, you know, just you'd have to design with it.
14:59
You'd have to put it on your board to prototype with it.
15:03
And then eventually, like, qualify it and source it, right? So it's quite an extensive procedure.
15:08
And anytime something changes, well, you got to pop out that part and kind of start all over right like you know back to the drawing board so we thought we could just apply the same principles and kind of business model that we've developed with green pack over the last 15 years we just celebrated 15 years by the way um you know it is just a very you know natural extension of what we already do um but in terms of resources our customers would be looking for say uh you know a switching converter uh maybe a linear regulator or even a load switch, which would help with power distribution, power sequencing, just power saving.

13 MINS LATER

28:37
What are some of the other things that you can do with Greenpack? I mean, we've talked quite a bit about, you know, low noise power and LDOs, but, you know, you also mentioned like power management, which could encompass a number of things, right? There's sequencing on startup, there's sequencing on shutdown, there's like system reset right sometimes system reset is is like a combination of of sequencing and measurement and then other sequencing so it can get you know a little complex on some designs i've done some power or amplifier designs that that were like that where like you have to actually take a measurement before you continue the sequencing so um you know i'm just kind of wondering like what's the level of customization in each of those applications that you can implement

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