S
Sid Yadav
2
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Aug 9, 2026
Circle
26:58
27:09
27:20
27:25
41:12

Ollie ForsythHOST
Maybe just want to give a couple of minutes around like the actual founding story of Circle and then we can talk about how can creators build awesome communities.

Sid YadavGUEST
I'm a two-time immigrant, born in India, grew up in New Zealand, moved out to the States at age 21.

Sid YadavGUEST
You know, my joke is that I was facing the wrong direction because New Zealand is beautiful.

Sid YadavGUEST
I was living in a place called Queenstown, beautiful mountains, lakes and everything.
14 MINS LATER

Ollie ForsythHOST
It's like a whole consumer psychology approach, right? Do you think that's been one of the hardest challenges for creators, but also platforms to grow and make communities really successful?
A Deeper Look at Circle Eclipse with Circle CEO Sid Yadav
27:37
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28:46
28:56
50:15
Jay ClouseHOST
But the natural other side of that coin is that there's a lot of buttons to push, a lot of levers to pull, and you gotta know what you're doing, or you're gonna be like, "This cockpit is pretty intense."

Sid YadavGUEST
So all of this coalesces to this, this insight around basically, if I was to sum it up in a line, it's like how do we go from providing people with a set of tools and all of those tools exist in one place, but it's still a lot of work to, to figure out and administer? How do we go from that to having this like really clean ecosystem where someone can show up and with the least amount of friction, given whatever they bring to the table, whether it's an established audience or an idea about a type of business they want to run or both, or maybe they have a ton of content, whatever they're bringing to the table, how do we get them to the right outcomes with the least amount of friction? And so that became then the next hill.

Sid YadavGUEST
And so to now talk about kind of Circle Eclipse, basically, we're launching three major updates.

Sid YadavGUEST
So update number one is an AI partner that will build and grow your community business with you and also at times for you.

Sid YadavGUEST
And the approach we've taken, unlike a lot of other sort of co-pilot product, et cetera, is there's the how aspect of it's actually helping you do exactly what you want.

Sid YadavGUEST
So when you're very descriptive about, hey, let me set up this set of, uh, I don't know, member tags that add people to an access group, and I want to set up this automation that then triggers blah, blah, blah, blah, blah.
21 MINS LATER
Jay ClouseHOST
So is the Circle Discovery marketplace going to be marketed inside of my Circle community?