Shoreditch Town Hall

Today we're live from London at the IPA Effectiveness Conference, where the industry's best and brightest minds share the marketing effectiveness research and insights that will shape the year ahead.

In this episode, we'll be covering three new pieces of research fresh from the stage here at Shoreditch Town Hall.

I'll be talking to Orlando Wood and Paul Simonet about their new research examining the creative routes to brand coherence.

Next up, we'll be looking into some new research from Ubiquity, Thinkbox and WPP Media examining how ad awareness unlocks everything else.

is it premiering?

It's premiering in London at Shoreditch Town Hall.

It's it's it's one of those shows that like I'm curious of everyone to tell this is had this experience.

But like on paper, I'd be like, I don't know if the show is for me.

It's the evening of 4th of October 1936.

After the chaos of the day, Minnie is packed into Shoreditch Town Hall.

The air is thick with damp and tobacco smoke as hundreds gather to hear what has happened across the East End.

Outside, loudspeakers carry the speeches into Hoxton Square, where crowds stand beneath the watchful eyes of the police.