Shopbop

L'Agence is another.

ALC, um, ShopBop, which is kind of like a Nordstrom, but, like, a virtual version.

Um, a very easy app to use.

You can favorite things, and then have them in, like, a favorites area, and then just go look around this time and see if they have your size and if it's on sale.

Totally

... or a Shopbop sale.

Totally.

Um, so that's, like, kind of my thing-

Bop.

ShopBop to the top.

Yeah.

Our first story, country stars Ella Langley and Tucker Wetmore are dating.

Equinox is much more male-focused, honestly, and urban.

We have Shopop, we got the Fashion Girlies, we have Bloomingdale's, we have Sheil's sort of like in the Midwest and in the middle of the country.

So we honestly hit so many different types of customers and we just want to show up where they're living their life, where they're shopping, where they're spending their time.

Sometimes that's in sports.

It was just so obvious because everyone just wanted more of them.

You know, we were straight into Shopbop in the States.

He's still one of our biggest wholesale accounts.

And they just loved the knickers.

incredibly fast like the growth last year that we saw in chow and the share of our business that chow takes up now i think it went from like um 15 of our business to 30 of our business last year um Wholesale did have a big part to play in that.

We are stocked in Shopbop at the minute in the USA, which is great representation for us.

They're a great customer.

They really understand the brand.

So sometimes there is that little bit of a step back and a reset isn't there to make sure that you're on the right path.

So well done to you and the team for doing that because that could not have been an easy decision to make.

You've mentioned Shopbop and other online marketplace.

Can we just touch on that for a minute? Because there's two schools of thought out there, you know, especially for predominantly e-com DTC businesses that sometimes being on marketplace, for example, can be detrimental to your own e-com business.

Yeah, that one you have to go to.

That one I'm definitely going to, and then there's a Shopbop one tomorrow.

Oh, yeah.

That's a great itinerary.

But we're all in the kitchen before everyone departs for wherever they're going.

I, after everyone le- after they leave, I will go back into our bedroom to kinda get dressed and that sorta thing for the day, and then I open up my computer and I'm checking Shopbop, I'm checking Tuckernuck, I'm checking some of my favorite sites and catching up on email, that sorta thing.

Yeah.

I love it.

When you look back at the last 25 years, what are some of those milestone moments that make you think, okay, that was a real achievement?

I think first in my early 20s when I got into Urban Outfitters, Nordstrom, and Shopbop all in one day off of an article.

That's what really catapulted it to the next level.

Then doing Beyonce and All Her Dancers for Coachella 2018, Beychella.