Shlomo Benartzi

So real quickly, I wanna back up, Bill.

You said, you know, most people in the business, people listening to the podcast are familiar with, um, you know, Shlomo Benartzi, Save More Tomorrow book on behavioral finance.

Not...

I don't know why, but probably n- uh, I don't know if Thaler's not given as much press, but is also one of the, you know, really big names in, uh, behavioral finance and couple other books that are out there that's, uh, good, good stuff for you to check out if you've not done that.

Behavioral economics counters that systematic irrationality creates genuine opportunities for improvement.

The Save More Tomorrow program designed by Richard Thaler and Shlomo Benartzi illustrates this.

New employees committed in advance to directing a portion of future raises into retirement savings.

Average savings rates rose from roughly three and a half percent to thirteen and a half percent.