Like, how should they really a- what questions should they be asking themselves about their own financial situation, and how should they be, uh, looking forward to the growth of that business?

Okay, couple of big things.

One, in the FDD, FDD is your, is your bible when you're buying a business.

You're looking at item seven, total project cost.

You're looking at item 19, which some of these emerging brands don't actually have an item 19 that shows financials.

Um, but if they do, you can see some financials.

Usually they can be rather nebulous.

Yeah.