Shel Holtz

Mark, how are you doing?

I'm good, Shell.

How are you? Happy Sunday on the West Coast to you.

Yeah, thanks, and happy Sunday on the East Coast to you.

And if you can't get that really clear, it's hard to tell a story about it.

Welcome to On the Same Page, the podcast that helps organizations communicate with their employees.

With your hosts, Shell Holtz and Mark Dollins.

I remember when I was working on the strategic narrative where I work, I had to explain that we're not inventing something.

This is episode 528.

I'm Neville Hobson.

And I'm Shell

Holtz.

There is a new word making the rounds in marketing circles these days, and that word is fandom.

I don't incorporate that particular artist into my identity.

So I think that's the real key differentiator.

That's a good explanation, Shell, I think, because identity is key to this from what I've been reading myself as well.

I'm Neville Hobson.

And I'm Shel Holtz.

And Neville, you're back in your office.

It's, it's, it's good to see you back there again.

So, uh, it was great catching up and enjoying a delightful lunch over a few hours.

The wine was super that we had.

It was Californian wine, if I'm not wrong, Shel.

Stag's Leap, if I remember correctly.