And what I, uh, well, I think we'll circle back to that because you, when we talked earlier, and we've had a long conversation a couple months ago, and, uh, you were telling about, you know, when you had your children, you didn't really need a, want a job, but you lear- you learned to code, right? And e- explain about that because that was your way of keeping involved with your children and their school, right?

Yes.

So like you said, I'm a fourth-generation entrepreneur, and my family is European, migrated to Latin America, and it's incredible to hear, you know, the stories of my great-great-grandma in a time when they weren't able to work.

They had to tend to children and households, yet they always had that entrepreneurial spirit where they would either run farms or stores and so forth.

And so I think that's part of my blood.

I grew up in an entrepreneurial household with my parents.

My husband happens to also be very entrepreneurial.

The only constant is change, right? That has been, um, you know, yeah, people that are averse to change are pretty stagnant

[laughs] So Sheila, tell me a little bit about yourself and, um, and, and yeah, how podtobook.ai came to be.

Well, thank you.

So to give you a little bit of backstory, I was 36 years old when Apple introduced the mobile application, and I had already been an entrepreneur since I was 21 years old.

I was in the retail jewelry business with my mother and grandmother, but when that came out, I was a mother of three living overseas, and I thought, "Who's gonna teach my children this technology? It's the future." And that led me to learn how to code at a time when we didn't even have these online courses.

And fast-forward I don't know how many years later, let's see, about 15, almost 20, I'm still here using software.

And I began my own podcast as a way to connect with people and continue sharing and listening to people's stories, because no matter what you do in life, you have a story that matters.

And if you're a coach or you're a consultant, you're a service-based business, in today's day and age, people wanna know the story behind the brand.

Mm

You're listening to Podcasting Made Simple.

Hi, I'm Sheila, and I learned how to code when I was 36 years old, not in a classroom and not in a fancy boot camp.

I taught myself, and it was because I had an idea that wouldn't leave me alone.

And within three years, I received a global honorable mention from NASA during the NASA Space Apps Challenge with one of the apps that we built.

And then people ask me all the time, "How did you do that? How did you go from zero coding to a NASA recognition?" And here's what I discovered.

People didn't actually wanna know how I learned to code, nor did they wanna learn how to code.

They wanted to know how I broke down something that was so impossibly complex into easy steps that perhaps they could take, and that is the challenge that many experts face when they sit down for a podcast interview.

What are the five milestones someone goes through on the path to becoming a published author with your platform?

Well, the first thing is that self-awareness, right? Which is what everything begins with and analyzing where am I at? So what assets do I have? Do I already have an outline or do I already have a reason for wanting to write that book? And then your next step would be to start gathering those audios or start recording your audios.

If you're a podcaster, You already have audios.

You already have plenty of content.

If you're a coach or a consultant that uses zoom and you have all these meetings or you have webinars, you already have audio content.

And if you've done an online summit, for example, where now you have a lot of different experts in one place at one time.

you're creating audio content as well.

You