
Shaw Flick
Creative Director and Head of Writing at Pennant Video; former frontman of indie rock band Ra Ra Riot.
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Jul 1, 2026
Think Like a Writer with Pennant Video | Jun 29, 2026
27:35
27:41
28:04
28:18
28:53

Ben DrakeGUEST
What can we say instead of just what the voiceover is saying? If we're just repeating that.

Shaw FlickGUEST
Well, and something that's that, you know, is sort of, is worth noting is that when, you know, internally on our team, we're working really closely between, uh, like in pre-production, like between writing and, and motion, um, uh, So our primary challenge is less like how do we communicate with the writers and more? Yeah.

Shaw FlickGUEST
How do we communicate with the clients and their particular like very particular set of expectations and what they what they either like need, which I put in quotes because it's like sometimes it's like what they think they need.

Shaw FlickGUEST
And, you know, reminding them it's like that they are that they have they have brought us in to to help them understand this and like the context of video and like, So when we are navigating like, oh, how much how much stuff is going to go in this video? More often than not, they're they're heaving some very bad like chat generated script over to us.

Shaw FlickGUEST
So, so when we're talking to them about, you know, what, what could be stronger, you know, like I said, it's really anchoring it in everything that we know about video that they likely are less are, you know, less familiar with so that we can really help them, you know, Turn turn their ideas, which are very laid bare and clear on the page, whether it's between the brief or the their their script and say, like, OK, well, we're interpreting what you've given us.
22 MINS LATER
K
51:03KellyAUDIENCE
And I'm curious to know what your experience with that is.