Mm.

So then, um, in fairness, once you put it into the universe that this is what you're doing and you spread it with your network, it's incredible the response that we got.

People reaching out that we had never worked with before saying, "You know, it's gonna be a tough journey.

I run my own business.

Here's some advice." Like, it was just phenomenal the, the response that we got.

Uh, and a real kind of opportunities started to present themselves, and we start getting offers, um, to work with, you know, the likes of Leah Healthcare, Karen Homes, EY, um, other clients that, you know, we now are very proud to have cultivated long-term relationships with.

Uh, and Tonero actually were a client of ours for the first year, so we, you know, we left on very good terms.

Right.

Yeah.

Yeah, and I come from a different perspective because I've worked in agency land my entire career.

And to your point, John, like I was with Teneo for five years and then myself and my business partner, James Dunn, set up Hyphen, which is a brand strategy agency dealing with more enterprise clients.

And working with Keisha, we kind of said, God, there really is a gap in the market where so many brilliant small businesses out there fall below the threshold of being able to either employ a dedicated marketing resource or being able to access some of the strategic clout of an agency or a consultancy.

And businesses that we all know and love, I have friends, family who run like really profitable, small businesses in a variety of different sectors.

And, you know, I've always been in the business of growing brands and growing businesses and working with founders and operators.

And that's where Marco fills the gap.

Sorry, I interrupted you.

Well, do you wanna talk about the team, Sharon?

Yeah.

Um, so Sharon Mooney.

I'm managing partner of Hyphen, and my business partner, James Dunne, uh, are the co-founders with Peter on Marco.

So our background would be worked in mainstream advertising agencies most of our careers, um, we then moved into Teneo, which is a global CEO advisory firm, for five years, and then we set up our own shop March four years ago, uh, called Hyphen Strategy.

So we're very much in kind of top-of-funnel strategy planning, campaign planning, all that kind of stuff.

So James and I have worked hand-in-hand with Peter on a number of projects over the last couple of years and, uh, developed a really good rapport and brought us to the point where we decided to do a joint venture together.

Yeah.