Seth Dallaire

And for once, you see that as long as Walmart was trying to play Amazon's game to beat them, they were getting crushed.

Then you have Seth Dallaire move there, and they're, they're the com-- like, you know, ex-Amazon executive, and you see that there is a-- Walmart has now kind of executed a system gambit similar to the kind of multiple system gambits that Amazon executed.

But now Walmart, by executing their system gambit, is, is regained a certain structural dominance that Amazon cannot replicate.

Right? The important thing is if everyone can copy you, right? Right, with a lot of the strategies, do A, B, C, D, you'll be better off.