Seth Borko

That's okay.

We heard from Seth Borko, Head of Skift Research, this morning, that about three-quarters of global travel spend has been influenced by social media.

Absolutely.

And like you said, we now have measurement in place.

There was a lot of really good insights shared during that.

I particularly loved Seth Borko, head of research at Skift, his session.

He always has such great, I mean, like, again, it's the numbers, it's all of that.

Talking