Search engine
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Search complete. 43 mentions across 12 episodes found for "Search engine".
Sep 15, 2026
HackerNoon AINARRATOR
This audio is presented by Hacker Noon, where anyone can learn anything about any technology.
HackerNoon AINARRATOR
Six Lessons From Building an AI-Powered Marketplace Search Engine by Ohad Farkash.
HackerNoon AINARRATOR
Two years ago, searching a large marketplace catalog in anything other than English or Chinese was close to useless.
HackerNoon AINARRATOR
Type a plain description of what you want in Hebrew, Arabic, or Polish and you get a handful of results, most of them irrelevant.
HackerNoon AINARRATOR
The problem is not that they are missing, it is that the words a shopper uses and the words a seller writes in a listing title are different words, and the gap gets wider the further you move from English.
HackerNoon AINARRATOR
That is a translation problem in the loose sense, and an LLM is obviously good at it.
HackerNoon AINARRATOR
So I built a search engine that takes a plain language query in any of twelve languages, converts it into the terms sellers actually list under, queries the marketplace API, and ranks what comes back by real rating and order volume rather than ad spend.
HackerNoon AINARRATOR
The language part worked roughly as expected.
PJ VogtHOST
Kidding, kidding.
PJ VogtHOST
However, we did put out a call to the hundreds of thousands of listeners in Search Engine nation and asked to hear from people who have visited Japan, wanting to check our work here.
PJ VogtHOST
And once we asked, we unsurprisingly got an inbox-melting number of replies, which looked like a lot to sort through.
PJ VogtHOST
But fortunately, Piper Dumont, Search Engine's chief data scientist and also intern, collated the responses.
PJ VogtHOST
It turns out that our listeners' reasons for visiting map insanely well onto what we've just learned.
PJ VogtHOST
For instance, nearly half of our respondents mentioned culture.
6 MINS LATER
PJ VogtHOST
I'm sorry we couldn't play them all.
PJ VogtHOST
We did listen to them all, and we're gonna do more of this in the future.
Evan RobertsHOST
When the game is over, go to the press box.
Evan RobertsHOST
That's where you can do your podcast.
Evan RobertsHOST
Or do a drive home.
Evan RobertsHOST
I've perfected the drive home.
Kevin SheehanHOST
There are plenty of people my age that don't like Commanders either." But he's w- he writes, "I'm a Washington fan living in Ohio.
Kevin SheehanHOST
I found you and Tom," he listens to the podcast as well, "in the last year and really love your show.
Kevin SheehanHOST
It makes sense to me that fans are swayed by what they've seen recently, but how do people who cover the sport, who ranked Washington in the top 10 last year in preseason rankings now have them in the low to mid-20s when the only reason last season went the way it did was because of injuries? Make it make sense to me." Um, this is kind of a conversation on repeat to a certain degree.
Kevin SheehanHOST
Uh, first of all, I, I, I know we talk power rankings, and by the way, Max and I will do NFL power rankings for the first time next Thursday, not today.
1 HR 6 MINS LATER
Kevin SheehanHOST
We can come back to some of this next week.
Kevin SheehanHOST
Let's talk some football with Charge.
Kevin SheehanHOST
By the way, Charge's new podcast is Fantasy Football World.
Kevin SheehanHOST
You can go to ffworldshow.com, uh, to link to it.
Connor ShortenHOST
Yeah, so I guess, so I don't mean to change the topic too much, but something I'm really interested in, we worked on a paper called IR Papers, where it was about, you know, we curate like an index of information retrieval papers and we're doing research just on, you know, search on that.
Connor ShortenHOST
And something I haven't published, but I was comparing this with parallel web search, not to like say we've averse parallel.
Connor ShortenHOST
I love parallel.
Connor ShortenHOST
It's one of my favorite web search.
Connor ShortenHOST
That's why I was using it to compare.
Connor ShortenHOST
But, and I'm trying to answer this question of like, Is it worth it building your own local knowledge base with information that is on the web? And so I think that's an interesting thing as we're talking about like auto index and LLMs and structure index and all the like advancement you can put into your own curated indexing.
speaker_1HOST
And this is achieved using the second tool,
speaker_0HOST
the web search tool.
speaker_0HOST
Web search.
speaker_1HOST
Yeah.
speaker_1HOST
It completely bypasses the limitations of the static training data by allowing the model to retrieve fresh external information at runtime.
speaker_0HOST
OK, here's where it gets really interesting, because the source material highlights this feature called automatic query generation.
speaker_1HOST
Yes, that's a big one.
speaker_0HOST
And I want to slow down and look at how this works, because as a user, I don't have to explicitly type like, hey, AI, please initiate the web search protocol to look up the current stock price.
Xiaochang LiGUEST
So my next book that I have been working on is, you know, kind of broadly...
Xiaochang LiGUEST
A history of the search engine and trying to think about the history of information retrieval and how it was that we got to this set of technologies that we understand to be like modern web search.
Xiaochang LiGUEST
In part because I think one of the things that we tend to forget is because it's so deeply embedded, right? Like I like to think like the history of the obvious thing that we don't question is that our understanding of like, you know, as everyday people and consumers, our understanding of what the internet is comes in the shape that the search engine gave it to us.
Xiaochang LiGUEST
And so I thought it would be important to really think about like, well, then what were the decisions that push us towards creating information retrieval in this way? And how did that shape the kind of industries and platforms that we see today?
Miranda MelcherHOST
Well, that certainly sounds interesting.
Isaac RoppHOST
And we're just sitting over here.
Isaac RoppHOST
We kind of look like a podcast.
Isaac RoppHOST
We're unmarked.
Isaac RoppHOST
You can't even see our.
Isaac RoppHOST
Anyway, so we're just sitting over here, you know, just kind of shooting the breeze.
Isaac RoppHOST
And, you know, nobody knows who we are.
Isaac RoppHOST
We just look like a sports betting podcast or something.
Isaac RoppHOST
I'm in my swim trunks.
Cassie ClarkHOST
Let's start with Google.
Cassie ClarkHOST
Last week, Google announced several new personalization features across Search, Discover, and Google News.
Cassie ClarkHOST
One of the most interesting for marketers, though, is the expansion of preferred sources.
Cassie ClarkHOST
Google announced preferred sources a while ago, and it allows people to select publications they want to see more frequently in Search.
Cassie ClarkHOST
Now publishers can actually add a preferred sources button to their own websites to make it easier.
Cassie ClarkHOST
A reader can click that button, add the website as a preferred source, and then return to the publisher's website.
10 MINS LATER
Cassie ClarkHOST
It's just become the source that people and machines want to find.
Cassie ClarkHOST
And then also making sure your brand is discoverable enough whenever an audience goes looking for you.
Julian GoldieHOST
There's a brand-new update to Gemini Notebook, and it's huge.
Julian GoldieHOST
Your research can now follow you right into Google Search.
Julian GoldieHOST
This is new, this is big, and it's stupidly easy to use.
Julian GoldieHOST
Stick around because SEO is about to get a lot faster for you.
Julian GoldieHOST
So if you're doing SEO research, you could drop in ten competitor articles and ask Notebook to turn that into a report showing content gaps you can target for new keywords.
Julian GoldieHOST
Update two, and this is the one that really matters for SEO.
Julian GoldieHOST
Notebooks now show up inside AI mode in Google Search.
Julian GoldieHOST
Let that sink in for a second.
2 more episodes mention Search engine.
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