Sean Ellis

And so I tried out different tactics.

And one of my tactics was actually in a book called Hacking Growth by Sean Ellis and Morgan Brown, somebody I work with.

And that was a case study that we did.

And so I was like, okay, let me leverage what I know from the CRO side on the web and try to bring that in the app space because I see the trend happening to be talking more about monetization because I saw that trend happening on the web.

Hey, welcome back to 7 Minute Books.

I'm Sam, and today we're digging into Hacking Growth by Sean Ellis and Morgan Brown.

Sophie, here's what I keep circling back to.

The old playbook was just outspend everybody, right? So what actually replaced it?

The best resource for B2B tech marketers, it can be a book, a podcast, newsletter, person to follow.

One book that goes way back is Hacking Growth by Sean Ellis and, um, and, uh, Morgan Brown, and that's, uh, what I was just talking about there.

It's, it's the experimentation.

It's building growth into your organization and experimentation.