
Sean Eichorst
Director of Athletics for the University of Wisconsin–Madison Badgers since July 2026; previously athletic director at Nebraska, Miami, and UW-Whitewater, and deputy AD at Texas.
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Sep 9, 2026
Badger Radio Hour 09-09-26
19:56
20:10
20:21
20:33
20:47

Matt LaPayHOST
Is there that balance you strike evolving with it but staying true to what the core values of this university are all about? Is the big challenge moving ahead?

Sean EichorstGUEST
The additional benefits that we're now able to offer student athletes, we're providing more benefit opportunities for them than we've ever provided before.

Sean EichorstGUEST
I think one of the great things about the house settlement is we've taken the restriction off of the scholarship limits.

Sean EichorstGUEST
So again, this thing is all about providing opportunity through athletics and being able to provide financial aid associated with going to a place like Wisconsin.

Sean EichorstGUEST
I've said it before, I don't know if there's a greater sort of financial aid program other than the GI Bill than college athletics when you think about the history of this country.
S
22:33speaker_13ADVERTISER
Mm-hmm.
Episode 20: Wisconsin Director of Athletics Shawn Eichorst
8:38
8:51

Sean EichorstGUEST
The probability of professionalizing, those percentages haven't changed over the last couple of decades.

Sean EichorstGUEST
The mobile nature of it then is driving the retention and the tension on the dollars, right? If you look at the professional side, they don't have that freedom of movement in many cases.
27 MINS LATER
M
35:46Mike HellerHOST
So I'm wondering how Beau and your time here with Beau and Greg at the time impacted you and Mark Johnson at kind of the same level, because they're the holdovers from trip one through the University of Wisconsin-Madison.
Wisconsin Badgers AD Shawn Eichorst joins Wilde & Tausch!
3:54
4:26
4:44
23:13

Mark TauscherHOST
Sean, what have you learned from your time at Texas? Because I know you're going to do your press conference tomorrow, and when the announcement was kind of unofficially brought to us a couple days ago, people want to talk to you about – I'm sure going to ask you – about your some of your other spots but Texas a lot of success down at Texas and you were you know a big part of that was it for the fundraising what have you taken from your time at Texas that you know in this new era you're going to need to bring here to Wisconsin

Sean EichorstGUEST
well great place there's so many similarities between Texas and Wisconsin if you really look at it and then people It was all about the people.

Sean EichorstGUEST
Some of our teams weren't performing at the level that we needed to perform, they needed to perform at.
18 MINS LATER
Jason WildeHOST
So how does the money component fit into the paradigm you just talked about with all the other important stuff?
9AM: New Wisconsin AD Shawn Eichorst Joins!
29:47
30:21
49:07

Mark TauscherHOST
Sean, what have you learned from your time at Texas? Because I know you're going to do your press conference tomorrow, and when the announcement was kind of unofficially brought to us a couple days ago, people want to talk to you about – I'm sure going to ask you – about your some of your other spots but Texas a lot of success down at Texas and you were you know a big part of that was it for the fundraising what have you taken from your time at Texas that you know in this new era you're going to need to bring here to Wisconsin

Sean EichorstGUEST
There's so many similarities between Texas and Wisconsin, if you really look at it.
19 MINS LATER
Jason WildeHOST
So how does the money component fit into the paradigm you just talked about with all the other important stuff?
9AM: New Wisconsin AD Shawn Eichorst Joins!
29:47
30:21
49:07

Mark TauscherHOST
Sean, what have you learned from your time at Texas? Because I know you're going to do your press conference tomorrow, and when the announcement was kind of unofficially brought to us a couple days ago, people want to talk to you about – I'm sure going to ask you – about your some of your other spots but Texas a lot of success down at Texas and you were you know a big part of that was it for the fundraising what have you taken from your time at Texas that you know in this new era you're going to need to bring here to Wisconsin

Sean EichorstGUEST
There's so many similarities between Texas and Wisconsin, if you really look at it.
19 MINS LATER
Jason WildeHOST
So how does the money component fit into the paradigm you just talked about with all the other important stuff?