seal box

They sell out so fast.

I go on Seal Box and I'm like, "Broad Branch is here.

Let, let me buy one," and it's gone.

[laughs]

Yep.

And, and, and Seal Box, and, and all of these people that are creating this platform for you to sell on And then obviously the direct c- to consumer from your website.

Click on the thing.

You want the bottle? Here it is.

Yeah.

Well, because for the first, say, three years, we were basically, we'd send a newsletter, and then people would go to our website or Seal Box, which is an e-commerce partner that we work with, and buy based off of that.

We learned a lot about what people were attracted to.

There would be times where we would think we had this really cool story and do a whole newsletter about that, and then there would be total crickets.

We've got the Bourbon Deluxe from Rolling Fork Spirits, also a 16-year-old Buff Turkey.

We've got the latest 17-year-old Buff Turkey from Seal Box 17.

And we've got the last bottle or last release of Seal Box 15, which is Batch 4, came out at the end of 2025.

Right.

So, um, for those that are listening, I don't have a whole write-up on Buff Turkey.

I- in my opinion, my humble opinion-

[laughs]

It won the best bourbon of 2025, and that would be the Seal Box 15-year-old batch, uh, Batch 4.

Okay.

Blake from Seal Box.

You may remember me from the most running, long-standing tradition of being on the roundtable.

I think we're at 123 episodes in a row, so that is my intro.

It's really cool.

It just feels like an interesting time to do that f- for everything they have going on.

So, and I mean, we even, at Seal Box we created a separate brand called Pride of Indiana, which was essentially just celebrating the Indiana bourbon because they've supplied so many craft distilleries and so many brands for so long, and their bourbon is very good, but for whatever reason they just never found that kind of brand that worked for them.

And, you know, they tried it with the Metz.