But what was the kind of the, w- what was the, the thought process behind, like, digging back into this topic and then writing a book about it?

Yeah.

So it actually started maybe 10 years ago when I used to do, uh, a lot of presentations for financial advisor groups.

You know, like, they all have their professional associations where they do their chapter meetings and stuff, and I would go in and do talks about cybersecurity.

And then at the end, I had just read an article at one point about this idea of digital legacy as a, as a new concept, and it was, you know, protecting your accounts so that people can get access to them i- if you die, and nobody had really ever thought about that before [laughs] at that point.

So I just put a slide in my deck, and every time I got to that at the end of the, uh, presentations, there'd be so many questions and stories and things like, "Wow, what...

That's really cool.

Right.

Wright provides an example from the cow-calf presentations.

So we're going to split that out on the main stage.

We're going to add a little bit more with Greg Penner and Gabe Ribeiro.

They've done a study on a product that looks at some increasing carcass quality.

That study was on actually finishing cull cows.

So cow-calf interfaced with where they end up.

Then moving on to the forages.

Talking about drought tolerant alfalfa, the breeding update on some of those drought tolerant alfalfas as they begin to really emerge.

Let's get the lowdown from Scott Wright of The Oklahoman.

When Oklahoma State was looking at Eric Morris as their next possible head coach, they were obviously well aware of his ability to find, recruit, and develop quarterbacks, even guys that were, uh, you know, he had to turn over rocks to find, guys that were not highly recruited, but fit what he wanted to do and had the skills that he thought were necessary to compete in his offense.

Drew Mestemaker obviously fits that bill, a guy who didn't even start a game in high school as a quarterback, but Eric Morris finds him.

He and Sean Brophy, the quarterbacks coach, are able to develop him into what he quickly became as a red shirt freshman last year, and getting him to Stillwater was imperative.

It obviously felt like a little bit of a done deal from the start when Morris was hired at Oklahoma State that Mestemaker would follow him, but they had to make it happen.

And, uh, you know, obviously getting the funding for that was not a, uh, a certainty.

They had to, uh, to go out and, and make that happen, get that contract.