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Scott Singheisen

Associate Professor of Architecture at North Carolina Central University; former SCAD Department Chair; architecture educator researching pedagogy, representation, and digital humanities.

Jul 6, 2026

12:16
He shares...
12:18
It is a byproduct of maybe we'll call it the capitalist system, the neoliberal economy in which you want to build credibility or street cred by getting more people interested in something.
12:35
Therefore, if they are there, they might buy the T-shirt.
12:39
But in the economy of mass, then suddenly, you know, that's a lot of income.
12:45
And I don't hate on any architect who incorporates the Instagram moment into their design.
12:52
I think what's different about that from what I would consider great architecture is that you are telling people where to go, what to photograph and what to record of your experience.
13:07
Versus leaving their experience open to their interpretation on what's important to them.

6 MINS LATER

18:49
Scott brought up some questions around this idea when he shared,

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