What's your thoughts on that? And are you doing one of those

things? That's a great question.

A couple of things.

First thing, Levi's is what it is today because they had a patent on a rivet in pants.

And that patent went away and Levi's continued because they built a brand that has withstood all this time.

So that's number one.

Number two, devices...

Design with the customer experience in mind, not with your own.

I'll do my best to make my boss and my marketing team proud.

So I lead a commercial banking effort here for Pinnacle, mostly focusing on the North Metro area, my office here in Alpharetta.

I have people actually in Cobb County, North Fulton, Gwinnett that cover small businesses to large middle market companies across Metro Atlanta.

Some unique things about us, Pinnacle, one, right now we're in the midst of a very successful merger with Sadovus, a hometown bank that a lot of people are very familiar with.

I'm excited for that to be on the other end of it, just like all of our other teammates are.

Hopefully next March, we have a wonderfully successful integration and everybody's happy and excited, but that'll allow us to really broaden our physical footprint because we're Up until that merger in Georgia, we only had five offices, mostly business focused.

This allows us to take a step deeper and further into Georgia and Metro Atlanta and really excited about that.

Say more about that.