Scott Heiferman

But, you know, I remember I was brought in.

Scott Heiferman was the CEO of Meetup.

This is back in like 2008.

Right.

How, how did you join Meetup?

Oh, because, um, Katrina Fake, uh, was on the board of, advisory board of Meetup, and she sent my book to Scott Heiferman, who founded Meetup, and said, "This book is all about Meetup and not being about Meetup." 'Cause, you know, Meetup had...

I wasn't aware of it when I was researching the book.

Um, and so I went, uh, uh...

So Scott Heiferman reached out.

I, I left branding and advertising and, uh, started being a consultant, and then he just invited me to be his partner.

So I was one of four partners running Meetup in its early days, which was great.